Email AutomationPillar
E · Glossary
Email automation sends the right email at the right time based on triggers. Examples: enquiry confirmations, follow-up sequences, onboarding instructions, appointment reminders, payment reminders. Good email automation feels helpful and personal. Bad email automation feels like spam and gets ignored. The sweet spot is clear messaging, sensible timing, and content that actually answers what the customer needs next (not what you feel like broadcasting).
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