Pipeline

A pipeline is a view of your current leads or deals and what stage they are at (new enquiry, booked call, proposal sent, won, lost). Pipelines help you forecast revenue and manage follow-up. Automation keeps pipelines accurate by updating stages based on events (form submitted, meeting booked, quote accepted) and by creating reminders so deals do not stall. A pipeline you trust is a superpower. A pipeline no one updates is decoration.