KPI (Key Performance Indicator)

A KPI is a number that helps you measure performance: response time, conversion rate, average deal size, jobs per week, overdue invoices. KPIs keep you focused on outcomes, not busyness. Automation helps by collecting KPI data automatically and triggering actions when KPIs slip (like alerts if leads are not contacted within 15 minutes). KPIs are not there to judge you. They are there to steer the ship.